World We Imagine part 3

The Green Training Academy

In the year 2020, companies have a massive amount on their plates. Along with attempting to maintain profits and typical business measurables in the era of COVID-19, companies also have a new area to focus on that seemingly every company is ill-prepared to address: the environment. More than ever, companies are including environmental conservation as one of their key corporate missions, and they’re setting lofty goals to make up for their abuse of the planet. However, despite their good intentions, “many large corporations are falling behind or missing self-set benchmarks” (Ward, 2014). It’s expensive and time-consuming for companies to invest in developing their own training curriculum and materials for their employees. This is where the Green Training Academy comes in. 

 

We realize that corporations are busy and don’t always have the expertise necessary to train employees to successfully implement their green initiatives. The Green Training Academy fixes this issue by gathering environmental experts and creating a curriculum to train and certify people in corporate environmental rehabilitation programs. Its main business will be registration fees from training and certifying Corporate Environmental Architects (aka CEA’s) for corporations to hire permanently (or part-time) to develop and implement specialized conservation plans. Another source of revenue for the company (which has the potential to become the main source) is creating and selling curriculum for companies to purchase and implement with their existing employees. 

 

Along with unique courses for companies in specific industries like tech, automobiles, and oil, the Green Training Academy will offer courses specialized for companies of every size. For example, the strategies and actions necessary to achieve a $50 million company’s green goals will vary greatly from the strategies necessary for a $50 billion one. No company is too small or large to set and achieve their environmental goals, and the Academy’s programs will provide experts and curriculum for each industry and each company size. The Academy will also ensure that all of its materials are completely virtual, so no environmental waste is created by producing textbooks or other paper products.

 

This business would be a perfect investment opportunity for AMDP to invest in since its entire purpose is to help more companies meet AMDP’s rigorous standards. The Academy itself is a social enterprise that will help companies reduce their carbon footprints, accomplish their Corporate Social Responsibility goals, and move towards achieving their Triple Bottom Line. The Green Training Academy would be an ideal fit for AMDP’s portfolio and is a promising next step towards corporations reducing their environmental damage and replenishing the planet.

Works Cited:

Ward, Jennifer Inez. “Missed Targets: When Companies Fail to Keep Their Key Sustainability Promises.” The Guardian, Guardian News and Media, 21 July 2014, www.theguardian.com/sustainable-business/blog/2014/jul/21/sustainability-goals-promise-broken-failure-target-walmart-disney.